Kei Rich
Concept Artist/Character Designer

Winsor & Newton Concept


Commercial Concept Design


A concept design for a Winsor & Newton commercial, a paint company. The story is about two brothers, one artistic, Winsor, and the other more scientific, Newton. The two brothers enjoyed spending time with their grandmother. One day, the grandmother fell ill and the brothers tried their own way of curing her. However, their differences causes them to fight until they agree to work together to create a paint and using it to recreate their grandmother’s favorite flower, the sunflower.